Today, AArrow Advertising is a global company that advertises for everything from grand openings to sporting events to concerts.Unlike a traditional sign or billboard, sign spinners provide advertising with a touch of human interaction, said Anastasia Stepanova, general manager for the company's corporate market covering Prince George's, Montgomery and Anne Arundel counties. "If someone is standing out there and they smile and wave at you, there is an exchange of positive energy there," she said. "They are all very entertaining and they have their signature tricks."
Ms. Stepanova said spinners are typically high school and college students who work two or three days a week, often on weekends when school's out. The job tends to attract men, but the company is pushing to recruit more women, she said. "It would add variety to the team, and I think it gets the guys motivated," she said. There aren't any fitness prerequisites for the job, but employees often play on basketball or football teams. Other spinners aren't athletes, but "you would be surprised at how great they look after a few weeks," Ms. Stepanova said.
