AArrow Advertising is a franchise company that provides outdoor advertising to businesses internationally.
What is the most significant challenge your business has faced, and how did you respond?
President and CEO Max Durovic: “Definitely age. Starting out at 18, a lot of people don’t take you seriously, especially when your product is sign spinning. People had to learn to trust us, and that only happens over time. Many relationships we’ve been building with advertisers and community members have taken almost a decade to build. Limited capital is another challenge. Starting out with no outside financing is tough, as every cent of profit has to be reinvested in the business. Some of us worked for pennies for years.”
Which three words describe your company’s culture?
“I can do it in just two: Everybody spins. What’s differentiated us is the spinning. The reason people remember our company is because it’s so unique. The reason young people like this job is because it’s fun. The reason we get a lot of free media coverage is because it’s a pleasure to watch. Without the sign spinning, we’re just another flier-passer-outer, or promotional company.”